Commercial advice & executive leadership
Commercial Clarity.
Practical Progress.
Find new growth, resolve commercial roadblocks and lead change with confidence. Independent advice and executive support, grounded in experience running complex businesses.
Start a conversationExpertise
Turn priorities
into progress.
A fresh commercial perspective when the path is unclear. Experienced leadership when it is time to act. Support shaped around the decision, the business and the people who will deliver it.
Commercial strategy & performance
Find where growth is being missed and performance is being held back. Sharpen pricing, customer strategy and sales execution around the opportunities that matter.
Transactions & integration
Make investment and partnership decisions with a clearer commercial view. Assess opportunities, support due diligence and carry priorities through integration and handover.
Executive leadership & change
Keep the business moving through a leadership gap or major change. Bring in an experienced executive to own a defined transition, transformation or delivery assignment.
Boards & governance
Bring commercial judgement and constructive challenge to the boardroom. Available for director, trustee and advisory appointments, and advice on strategy, performance and change.
About Fotu
Experience behind the advice.
Filifotu Vaʻai
Founder & Principal
My approach draws on 20 years of leadership across telecommunications, commercial operations and Pacific markets, with experience leading teams, managing complex businesses and working with boards. I work directly with clients to understand the business, clarify priorities and help move decisions into action.
Hawaiian Telcom
Former Vice President
Revenue responsibility up to US$165M and teams of up to 80. Improved business product portfolio margin by 14% year on year. Reported to the Board in executive roles.
Bluesky American Samoa
Former Country Manager
Full P&L responsibility for a 165-person operator. Delivered 16% annual revenue growth and 10% EBITDA improvement, with accountability to the Board.
Transactions & integration
Regional leadership
Commercial due diligence across Samoa, the Cook Islands, Kiribati and Vanuatu, alongside acquisition integration, rebranding and transitions to local leadership.
Selected outcomes from previous executive roles.
New Zealand
Hawaiʻi Foundation
Chamber of Commerce
School of Communication
and Information
MA, University of Hawaiʻi at Mānoa · BCA (Honours), Victoria University of Wellington
Discuss working together ↗Commercial Performance & AI Readiness Assessment
Find what’s holding back profitable growth.
A focused review of one business area to identify where revenue, margin or execution is being lost—and where better data, tools or AI could make a measurable difference.
For national operators and established businesses working across markets. Typically completed in three weeks using existing information and targeted interviews.